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Conversations on Your Business

... for people starting or improving their businesses

by Philip Bradbury BBS ACA

A down-to-earth how-to guide on setting up, running and improving your business. With humour, business stories and wisdom from over 30 years experience of helping clients/ students in many countries, this book covers most aspects of business – structure, planning, finance, accounting, staffing, KPIs, buying/selling businesses, succession planning, marketing, credit control, succession planning, buy-sell agreements, divorce & business, increasing sales, adding customers and a whole lot more. 154 pages.

Philip Bradbury is a qualified accountant (ACA) with a degree in accounting and economics (BBS). He was a chartered accountant, university lecturer, corporate trainer and business consultant (in several countries) for many years.

Having learnt it, done it, taught it and consulted in it, he's now writing about it ... business, that is.


Specifications:

Paperback: 154 pages

ISBN-10: 1453849556

ISBN-13: 978-1453849552

Book size: 9 x 6 x 0.4 inches

Excerpts from Conversations with Your Business by Philip Bradbury ...

Partnerships

Partnerships are strange beasties - ferocious in failures and tricky for tax.
The first strange thing about them is that, while us accountants recognise them - we do sets of accounts for them - the law does not see them. Legally, they do not exist. Partnerships can't borrow anything, sue or be sued, lend money or sign contracts. The legal world doesn't know they exist.
So, if you're in partnership with Kath and Kim, how can your business borrow money if it does not exist, legally? It can't. To raise money or do anything else legally, the individual partners have to do it - each of them, personally. So you raise some money, Kath raises some money and Kim raises some money and you put all your money together and so the business has money ....

Business Planning

You're welcome to just jump in and start (or buy) your new business from a totally spontaneous mind-set. Many successful (and unsuccessful) businesses are run that way. For every business that makes formal and continual plans, there are probably four that don't … an interesting number.
There are thousands of studies of business success and, from my 12 years of business lecturing (and research), the most consistent figures are that 80% of businesses fail in the first two years of operation … there's that 4:1 ratio again!
The main reason that businesses fail is inadequate cash-flow - undercapitalisation if you want a big word for it. Having an adequate cash-flow requires financial planning.
The second favourite reason for businesses going pffttt is lack of business planning, resulting in all manner of uncomfortable situations like ...

Credit Control

Hands up all those who love debt collecting. [Moment of awkward silence ...] What, no one? You mean there's no one here who loves ringing a customer who owes you money, getting an embarrassed apology and then a cheque in the mail two days later? Not one person loves that experience. Furthermore, no one is surprised there's no one here who likes debt collecting, despite the obvious benefits!
It's a universal law, etched on a stone somewhere, that no one likes to ask for money, especially if it's theirs ... especially if it's been promised and the promise has been broken ... especially if the person asking (the creditor) is nearing bankruptcy or liquidation ...

Selling without having sales

Business owners are continually looking for new ways to kill their businesses. One of the favourite ways is the shot-gun system - the get-lots-of-new-customers-in-right-now system, coupled with the everyone's-a-customers system. This usually involves a sale and a whole lot of expensive advertising ... when the idea is actually to make MORE profit. More insanity?
Rather than the scatter-gun approach, why not try to get inside your customers' heads and see what their needs are. Three ideas are ...

Divorce and Your Business

The English have BSE, which is their initials for Mad Cow Disease … not sure why it's not MCD, really!
There's another disease that's hit most western countries - LUTNAM , which means Mad Relationship Disease … divorce, in other words. Apparently, there's a bit of divorce going round these days and it can wreak havoc with your business and future income, unless you deal with it constructively and objectively. However, constructive and objective are not words that sit easily in an overcharged divorce situation. Here are some thoughts that may help this uncomfortable process ...

LUTNAM = Loved/Liked U Then, Not Any More

Book Contents

  • GOOD REASONS NOT TO START A BUSINESS
  • THE LAWS OF PROSPERITY
  • The Ten Laws of Money
  • Ten Steps To Getting Out Of Debt
  • Prosperity consciousness
  • OWNERSHIP STRUCTURE
  • Business Ownership Structure - Sole Trader
  • Business Ownership Structure - Partnerships
  • Business Ownership Structure - Company
  • MAKING PLANS
  • Creating a Life Plan
  • Business Plan - Introduction
  • The Business Plan - The Why
  • The Business Plan - The How
  • Financial Budget Plan
  • Business Plan Template
  • MEASURING  & MANAGING YOUR BUSINESS
  • Daily Management with KPIs
  • KPIs for Managing Your Greatest Asset - People
  • Credit Control - Getting Your Own Money Back
  • MARKETING ON A BUDGET
  • Talk To Your Customers
  • Adding Value to Customers
  • Increasing Sales - Being The Expert
  • To Sale Or Not to Sale
  • Turning Complainers Into Campaigners
  • Raising Sales Without Having A Sale ...
  • Ten Effective Strategies in the Art of Closing the Deal
  • ACCOUNTANTS - THEIR USES AND TERMS
  • An Accountant Or A Bookkeeper?
  • Clarifying Accounting Terms ...
  • The Flow of Finance Through a New Business
  • The Flow of Finance Through an Existing Business
  • Depreciation Explained
  • HAVING EFFECTIVE & COMMITTED STAFF
  • Simple and Effective Ways to Find the Right Staff
  • The 10 Rules of Delegation
  • Effective Leadership and Vision
  • BUYING AND SELLING BUSINESSES
  • Shaken Not Stirred - lessons in selling a business
  • Buy-Sell Agreements
  • Divorce and Your Business … Practical Issues
  • Divorce and Your Business … A Case Study
  • Business Succession Plan - The Why
  • Business Succession Plan - The How
  • Walking the Line Between Family and Family Business
  • WHAT'S WORKING FOR BUSINESS TODAY?
  • Ten Business Drivers for 2010
  • Business Actions That Are Succeeding Today
  • Four Steps to Beating the Credit Crunch
  • Clearing the Clutter
  • The Lonely Entrepreneur
  • The Two Ps of Success - Passion and Persistence
  • BACKWORD
  • ABOUT THE AUTHOR

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